As a staffing firm, your No. 1 goal is to find the best talent for your clients. And in today’s digital age, that means leveraging the power of online job search platforms. One such platform that is essential for staffing firms to post their job openings is Google for Jobs.
One reason why is Google for Jobs is so critical for staffing firms is because it has a wide reach. In fact, over 70% of job seekers use Google as their primary job search engine, meaning that by posting job openings on Google for Jobs, you can reach a vast audience of potential candidates.
Not only does Google help you cast a wide net in your search for talent, Google for Jobs also enhances the visibility of your job postings by integrating them into Google’s search results. This means that when job seekers search for relevant keywords, like “warehouse jobs” or “nursing jobs,” your postings from Google for Jobs will appear at the top of the search results, increasing the chances that your post will be seen by potential candidates.
And let’s not forget about Google for Jobs’ user-friendly interface. The platform allows job seekers to filter job search results based on various criteria such as location, salary and job type, making it easy for them to find the right job. Plus, real-time postings mean that your job openings are immediately visible to potential candidates, which is especially important for staffing firms that need to fill positions quickly.
Google for Jobs boasts some impressive stats, too — a study conducted by CareerArc found that job postings on Google for Jobs received 17.6% more clicks than postings on other job search engines. Additionally, according to Google, job postings that are optimized for Google for Jobs receive three times more clicks on average.
The best part? Posting job openings on Google for Jobs is cost-effective, as you don’t need to pay a fee to use the platform. You simply have to pay someone to properly set up your website to integrate with Google. This makes it an attractive option for staffing firms that are looking for an affordable way to reach potential candidates.
With that being said, most staffing firms are already on Google for Jobs. Third-party job boards like Indeed and ZipRecruiter post your jobs there as part of their service. The problem is, a third party posting your jobs means they receive vital web traffic that is supposed to go to your firm. To make matters worse, you end up paying for that candidate application, despite the fact that they found you from a free platform. And to put the nail in the coffin, when that user visits your listing via a job board (as opposed to your own job board), they often end up finding other jobs listed there as well, which increases your competition for talent.
In conclusion, if you want to stay competitive and attract the best talent for your clients, you need to prioritize your presence on Google for Jobs. With its wide reach, enhanced visibility, user-friendly interface, real-time job posting and cost-effectiveness, there’s no reason not to be using this platform to its full potential.